Advertising Disclosure

Last updated: January 10, 2026

At Spire, we believe in transparency regarding our business relationships and how we may benefit from recommendations we make. This Advertising Disclosure explains our approach to advertising, affiliate relationships, and sponsored content.

Our commitment to transparency

We are committed to maintaining your trust by being upfront about any financial relationships that might influence the content on our website or the recommendations we make. This disclosure is provided in accordance with the UK Competition and Markets Authority (CMA) guidelines and applicable consumer protection regulations.

Our primary goal is to provide valuable, honest guidance on technology solutions. Any advertising or affiliate relationships we maintain do not compromise our commitment to offering unbiased advice based on what we believe will genuinely benefit your business.

Affiliate relationships and partnerships

What are affiliate relationships?

Affiliate relationships involve partnerships where we may receive compensation when you purchase products or services through links on our website. This compensation helps support our ability to provide free content and resources to our visitors.

How we handle affiliate links

When we include affiliate links on our website:

  • We may earn a commission when you make a purchase through these links, at no additional cost to you
  • We only recommend products and services that we genuinely believe could benefit your business
  • Our opinions and assessments remain independent regardless of affiliate arrangements
  • We strive to clearly identify affiliate links when they appear

Technology partners

We maintain professional relationships with various technology providers and software companies. These relationships may include:

  • Referral arrangements where we receive compensation for client introductions
  • Partner programs where we may receive benefits for recommending specific solutions
  • Training and certification programs that enhance our expertise with specific technologies

While these relationships exist, they do not dictate our recommendations. We evaluate solutions based on their merit and suitability for your specific situation.

Sponsored content and paid promotions

Identification of sponsored content

If we publish sponsored content or paid promotions on our website, we will clearly identify them as such. Sponsored content will be marked with one of the following labels:

  • "Sponsored"
  • "Paid Partnership"
  • "Advertisement"

Content standards for sponsored material

Even when content is sponsored, we maintain our editorial standards:

  • All sponsored content must provide genuine value to our audience
  • We retain editorial control and will not publish misleading or inappropriate material
  • Sponsored content must be relevant to our audience's interests and needs
  • We maintain our honest, straightforward communication style

Brand partnerships

From time to time, we may engage in brand partnerships with technology companies. These partnerships might involve creating educational content, participating in events, or other collaborative activities. Any such partnerships will be disclosed clearly on relevant pages or content.

Third-party advertising networks

Display advertising

We may use third-party advertising networks to display advertisements on our website. These networks:

  • May use cookies and similar technologies to deliver relevant advertisements
  • May collect information about your browsing behavior for advertising purposes
  • Are subject to their own privacy policies and terms of service
  • Can be managed through your cookie preferences (see our Cookie Policy)

Behavioral targeting and personalization

Third-party advertising networks may use behavioral targeting to show you more relevant advertisements based on:

  • Your browsing history on our website and other sites
  • Your interests and preferences as inferred from your online activity
  • Demographic information available to advertising networks

You can control behavioral advertising through your cookie preferences and browser settings.

Your rights and controls

Managing advertising preferences

You have control over how advertising functions on our website. You can manage your preferences through our Cookie Policy page, where you can opt out of various types of advertising cookies and tracking.

Browser settings

Most browsers allow you to control cookies and other tracking technologies. You can typically block all cookies, accept only certain cookies, or be notified when a cookie is set.

Opt-out tools

You can use various industry opt-out tools to manage online behavioral advertising across multiple websites and advertising networks.

Impact of opting out

Opting out of advertising cookies means you may still see advertisements, but they will be less relevant to your interests. Some website features may also be affected by cookie restrictions.

Our commitment to editorial independence

We want to assure you that our editorial content remains independent from our advertising relationships:

Updates to this disclosure

We may update this Advertising Disclosure from time to time to reflect changes in our advertising practices or legal requirements. We will update the "Last updated" date at the top of this page when changes are made. Material changes will be communicated through our website.

Questions about advertising

If you have questions about our advertising practices, affiliate relationships, or this disclosure, please contact us at info@domain.com or visit our contact page.

We're committed to being open and honest about our business relationships, and we welcome your questions and feedback.